Pro Pelle Cutem

Pro Pelle Cutem [Lat, "a skin for a skin"], the official motto of the HUDSON'S BAY COMPANY, was adopted soon after the company received its charter in 1670. Both the origin and the interpretation of the motto have been much debated. It may be an adaptation of pellem pro pelle (Job 2:4, usually translated "skin for skin") or of pro cute pellem (Juvenal, Satires 10.192, "a hide in place of a skin"). The motto is often taken to mean "[animal] skins obtained at the cost of [human] skin."