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Media Literacy

Media literacy refers to the ability to interpret and understand how various forms of media operate, and the impact those media can have on one’s perspective on people, events or issues. To be media literate is to understand that media are constructions, that audiences negotiate meaning, that all media have commercial, social and political implications, and that the content of media depends in part on the nature of the medium. Media literacy involves thinking critically and actively deconstructing the media one consumes. It also involves understanding one’s role as a consumer and creator of media and understanding the ways in which governments regulate media.

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Aboriginal Peoples Television Network (APTN)

Aboriginal Peoples Television Network (APTN) is the world’s first Indigenous national broadcaster dedicated to Indigenous programming. First broadcast on 1 September 1999 in Winnipeg, Manitoba, APTN provides various content, including news, dramas and documentaries. Aimed at diverse audiences, APTN offers programming in Indigenous languages, English and French. It broadcasts into more than 11 million Canadian households and businesses, a significant portion of which are located in remote areas. APTN mainly generates revenue for operations through subscriber fees, advertising sales and partnerships.