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Brewing Industry in Canada

Brewing in Canada evolved from a household necessity into a commercial industry that, while short lived in New France, grew rapidly under British rule. From its regional roots to national consolidation and the rise of the craft beer movement, the brewing industry has both shaped and adapted to Canadians’ tastes. Aside from a brief period of Prohibition, it has also been a large, stable source of tax income for governments. In 2016, beer accounted for roughly $13.6 billion of Canada’s gross domestic product, or 0.7 per cent of the economy. The industry employs nearly 149,000 people, or 0.8 per cent of Canadian workers.

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Moosehead Breweries Ltd.

Moosehead Breweries Limited, the maker of Moosehead Canadian Lager, is the oldest family-owned brewing company in Canada. Located in Saint John, New Brunswick, the company has been family owned and controlled for six generations and is currently led by founders Susannah and John Oland’s great-great-great grandson, Andrew Oland. Moosehead is the fourth-largest brewing company in Canada — after Molson, Labatt and Sleeman — and the last major brewery to be owned by Canadians. Moosehead beer is sold throughout Canada, in many locations in the United States, and in 15 countries around the world. The company brews 19 beers under 10 brands, including its mainstay Moosehead Canadian Lager, as well as James Ready, Alpine and Hop City. It also contract brews for six companies, including Samuel Adams, from the United States, and Estrella Damm, from Spain. Moosehead is a privately owned company and does not disclose its financial information; however, in 2018, market researchers estimated the company held as high as 3.8 per cent of the Canadian beer market and would generate $247.1 million in revenue.