Weekend Magazine began publication in Sept 1951, distributed free of charge with 9 daily NEWSPAPERS across the country. Weekend offered high-quality colour reproduction to advertisers, good photographs, feature stories and recipes to readers, and a profit-making supplement that boosted circulation for the newspaper publishers. By the 1960s Weekend Magazine was carried in 41 newspapers with a circulation over 2 million, and it was the most popular ADVERTISING vehicle in the nation. Colour television and the turn away from general-interest periodicals hurt the magazine, and it got thinner each year. By 1979 it had been merged with The Canadian, and in 1982 Today, the successor supplement, ceased publication.
See also MAGAZINES.