Roots Corporation (better known as Roots or Roots Canada) is a publicly traded retail clothing business. It was co-founded by fashion designers and businessmen Michael Budman and Don Green, both from Detroit, Michigan. Budman and Green first met in 1962, when they were attending Camp Tamakwa in Ontario’s Algonquin Park. Following their graduation from Michigan State University, Budman moved to Canada in 1969 and Green followed a few years later in 1972. In 1973, Budman and Green began production of their version of the “negative heel” shoe — the first product sold under the Roots brand. That same year, on 15 August, the duo opened their first store in Toronto. Inspired by their early years at Algonquin Park, Budman and Green quickly made Roots, with its beaver logo and cottage feel, an iconic Canadian brand. In 2015, Budman and Green sold a majority stake to Searchlight Capital Partners, though the founders remain prominent shareholders. In October 2017, Roots made its initial public offering (IPO) in Canada, trading on the Toronto Stock Exchange under the symbol ROOT.