BlackBerry Limited (formerly Research In Motion) is a mobile communications company. Founded in 1984 by Mike Lazaridis and Doug Fregin in Waterloo, Ontario, the company released its first device — a pager capable of email — in 1999. Following the release of its first smartphone in 2002, BlackBerrys quickly became must-have pieces of technology, first among business people and later the general public. However, in the early 2010s they struggled to keep pace with the competitive smartphone market. In 2016, the company announced it would outsource all hardware production to other companies, instead focusing on software development. Today, BlackBerry is credited with putting Waterloo on the map as an innovation hub. The business trades under the ticker BB on the Toronto Stock Exchange and BBRY on NASDAQ.