The Montreal Standard began as a Saturday newspaper in 1905, an attempt to create a Canadian version of the Illustrated London News. The initial object was to provide a serious yet lively look at the week's events through photographs and news stories. During WWI in particular, and to a lesser extent during WWII, this format was both popular and successful. Over time, the Standard became less news oriented and more a feature-filled weekly, with comics, recipes and fiction jostling for space with advertising and illustrations. The original broadsheet format changed to tabloid size, but by the beginning of the 1950s Montreal Standard seemed out of date. In 1951 its publishers conceived the idea of WEEKEND MAGAZINE, and the Standard's staff was absorbed into the new periodical. See also NEWSPAPERS.