The Star Weekly began publication in April 1910 in Toronto. Founded by J.E. Atkinson, the publisher of the TORONTO STAR, the Toronto Star Weekly was an attempt to create a Canadian counterpart to the popular British type of Sunday NEWSPAPERS. Initially the Weekly was a grab-bag of features, articles by the daily paper's reporters, ADVERTISING and pieces purchased cheaply from syndicates. Before long, however, the Weekly had comic strips, good illustrations and cartoons, and by 1920 it was lavishly using colour. Eventually, able writers were recruited as free lances or put on staff, a list that included at various times Morley CALLAGHAN, Ernest Hemingway and Gregory Clark; artists found in the Star Weekly's pages included Arthur LISMER, Fred VARLEY, C.W. JEFFERYS, and in the cartoons, Jimmy Frise's "Birdseye Centre." The Weekly had a national audience, and after 1938 the "Toronto" identification was dropped from the masthead. Like the MONTREAL STANDARD, the Star Weekly fell victim to television and the newspapers' weekend supplements, and it ceased publication in 1973.
See also MAGAZINES.